Look for the WindMade Label

Growing up, it was one of those iconic jingles – “Look for the Union Label.”

Here is a throwback video from the 70s

Once you heard it, you couldn’t stop whistling the tune.

Well, the renewable energy business does not have a catchy tune yet, but they do have a label to encourage corporations to use renewable energy – WindMade.

Last year wind-related organizations launched “WindMade,” a label that certifies that 25% of their electricity comes from wind energy.

Since businesses tend to use multiple sources of renewable energy, that label is now being extended to wind, solar, geothermal, hydro and biomass energy.

Motorola, Bloomberg, Deutsche Bank, Widex, and Becton, and Dickinson and Company are among the first companies to be awarded the WindMade label.

Here is a 2-minute video describing the program:

After a company is certified, it can put the label on product packages, letting customers know it uses renewable energy to make the product. Can the WindMade label be the next big “environmental” symbol? Can it be as popular as the recycling symbol?

That is WindMade’s challenge. And it looks like they are off to a good start.

by Pat Byington, Editor of The Green Register

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