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According to this commercial by IBM, going green is not only about treehuggers, it’s the bottom line. Here is an exchange from the commercial:
Video shot in Black and White
The Boss: …. see the folks I report to, they don’t eat granola…. so why should I sign this.”
Employee: This plan could cut our energy costs by 40%.
The Boss: 40%?
Employee: And we spent $18 million dollars in energy last year.
The Boss: Where do I sign?
All of a sudden color fills the screen and colorful birds and flowers appear.
Another IBM go green video. Millions? Millions. Get used to it. Stop Talking. Start Saving.
by Pat Byington, Editor of The Green Register