Hertz to Launch First Nationwide Tire Recycling Program by a Car Rental Company

According to PRNewswire, the Hertz Corporation and Liberty Tire Recycling launched the first nationwide tire recycling program in the U.S. car rental industry.

Liberty Tire Recycling is the largest tire recycling company in North America and converts used tires into rubber feedstock and other materials that can be used for a wide variety of eco-friendly products and services. Hertz will leverage Liberty’s nationwide service to collect its used tires, more than 160,000 annually, which will be transformed into a range of products for playgrounds, public parks, highways and other applications.

“Hertz leads in sustainability throughout our operations, products and services. Today, we take the next step forward and launch the first zero landfill waste tire program in the industry,” said Mark Frissora, Chairman and CEO of Hertz.

“Through our partnership with Liberty Tire Recycling, we are implementing the first national tire recycling program and again set the pace for our sector.”

Liberty provides recycled rubber feedstock which produces a range of products including:

  • Landscaping & Home Garden: Liberty converts tires into unique rubber mulch that is non-allergenic and harmless to plants, pets and children. Rubber mulch resists washing away during heavy rains, and will not sustain mold, fungus growth or insect infestation. Plus, consumers save money because colorfast rubber mulch lasts much longer than wood mulch.
  • Flooring & Playground Markets: Kid-friendly mats and playground safety surfacing made from recycled tire rubber keep little falls fun and flexible, not hard and hurtful.
  • Faster Train Speeds on Greener Rails: The finely powdered crumb rubber is the key ingredient in new composite crossties, the greenest solution for railroad tracks. Composite ties replace toxic preservative-filled hardwood ties with a solution that lasts longer and allows for heavier loads, faster train speeds and more safety.
  • Rubberized Asphalt: Highways modified with recycled tire rubber are now being constructed that ride quieter, last longer, and use significantly less paving material than traditional asphalt. Up to 8,000 tires are used in each lane mile of pavement. Because some applications of rubber asphalt are thinner than traditional conventional asphalt methods, less paving material is used.

This partnership adds to Hertz’s commitment to sustainability, which is demonstrated by a wide variety of its practices and services. Hertz offers a collection of alternative fuel and high MPG vehicles – from electric vehicles (EVs) to clean diesel – in its Green Traveler Collection lineup. Additionally, Hertz’s car sharing service, Hertz On Demand, offers exciting EV options, including the Nissan LEAF, Chevy Volt and Mitsubishi iMiev. Recently, Hertz also expanded its electric car rental program through a pilot initiative with Plugless Power, which allows EVs to charge without being plugged into an outlet.

Photo Credit: Dwight Burdette/WikiMedia Commons

Source: PR Newswire

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