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The Art of Versatility is Born
A ‘gem’ is multifaceted; the sparkler always has new and unique aspects that offer depth and illumination as it plays with the absence and abundance of light. Facets are what keep the world from growing bored; they offer versatility and encompass a wide range of abilities that are always a surprise. Which means a design company with many facets will consistently provide the ideas and creativity that businesses need in order to boost themselves to the top rung of their industry’s ladder.
Fractal Based Innovations is a group of creative artists that are all about offering client’s multifaceted design in a variety of ways; from graphic arts to interaction to web designs, as well as offering the ‘best of the best’ when it comes to marketing and corporate re-branding.
John Campbell is behind this versatile company and understands the absolute need to erase the mundane that life and business can bring. In his youth, John worked on a ranch, which is one area of the world that definitely allows you to learn pretty much every chore and task you can imagine. As John says: “From the life on the ranch, if you couldn’t figure it out, that’s what bailing wire was for.” The solutions to life’s little issues were found through that particular hardworking life, but when it came to the ability to do something creative or be able to entertain yourself, sometimes things could get a little dangerous…but, thankfully, never dull.
For those who delve into the world of Fractal Based Innovations, they will immediately learn that the power to create, engage and entertain his own mind was what led John to working and understanding solutions for businesses that would not only get them noticed, but also provide marketing areas they never even thought of before. Areas that increase their company’s ROI and put their brand on the map.
Rick Lobdell, a Painter, ran into John in college where they became the best of friends – seeing as that they shared the slightly OCD love of art. With his passion and John’s exquisite detail when working in a variety of different styles depending on the medium at hand, that made their friendship turn into thoughts of enterprise.
The whimsy of watercolors to the often dark acrylic world that is used to lead the eye had John engaged in all areas of art where he became a master at making sure that you, as the viewer, were immediately awed by the vision presented; offering creations where you literally get lost in an almost dreamlike state that his photo-surrealism projects provide.
Utilizing a geometric-musical theory that was used to create everything from the Pyramids to the Statue of Liberty, John’s particular system combines the ‘old’ with the modern, and brings a musical tone to each work that is so intensely emotional that it’s as if the voices of a boy’s choir are resonating off the walls and into your inner core when you stare at the work.
With a background that includes everything from illustration to portrait art, stop motion, fine art, costume, airbrushing, interior and exterior design, and a slew of machinery and turbine design – John Campbell has basically touched upon everything in the art world.
It was after graduation that Rick approached John with the idea of starting a company – art on concrete – which became the incredible vision that is Concrete Mystique (www.concretemystique.com). Although it was not John’s first choice when it came to the creative world, it was in 2010 when John helped at the World of Concrete show, that he truly saw how unbelievably needed and extraordinarily vibrant this particular industry was. Talented artisans were all around during this incredible event, and after the WOC came to an end, the ideas began to percolate in every corner of John’s.
While dealing with family, the ranch, and times that were a changin’ every minute or so, John decide to implement his plan of opening his own design firm – a firm that would be far different than the others that were in operation. He wished to create a fun, exciting atmosphere that would allow ‘gems’ to become true innovators in a company that would pay for itself.
When it came time to choose a name that would be on everyone’s lips, so to speak, it was math that John – the artist – turned to. Fractals were a particular love of Campbell’s; this is the ‘item’ that goes beyond a similar pattern to ‘exclude the boring similarities’ and INCLUDE the idea of a detailed pattern repeating itself in order to form a new vision. When John spoke with Rick about the firm name, Rick suggested “Fractal Innovations.” (It was only through a slew of X-Files episodes that the need for FBI came into being), so Fractal Based Innovations was born.
The next thing to be done and done well was the hiring of a staff that was literally the ‘best’ minds to bring on board this new idea. Having access to what John calls, ‘a cornucopia of insane, starved designers,’ moved him down the right path.
One of these amazing minds is Rachel Knigge, who was also at the World of Concrete 2012 with her well-known company, FLOORmaps. Not only is the company extraordinary, but the woman with the “crazy blue eyes and wicked cool talent” is beyond incredible when it comes to her work and her vision. This made her a close friend of John’s and because of the talent and offerings that each company would give to the client, these two innovators found ways to tie the two companies together. She needed designers and artists; the new FBI needed clients. Talk about win-win!
Now Rachel’s main area of expertise is in design. A perfect eye for detail, she has an extremely broad range of knowledge about concrete art and materials. Working for Ameripolish for a number of years, she is self-taught and her work is beyond memorable. Simply show her what you want and Rachel designs, cuts, colors and creates that perfect ‘vision’ that every client requests. Being that this is an industry dominated by construction-minded males, Rachel is a true ‘gem,’ who works as if some unseen power is locked inside her artistic mind.
Anyone who delves into the services and designs provided by FLOORmaps automatically sees that this is a truly ‘visionary’ company. When it comes to elaborate design work placed on concrete, it is Rachel Knigge and her brilliant mind that is responsible for bringing these decorative vinyl stencils to the industry; a product that creates endless design possibilities for any company that wishes to make sure that everything from their projects to their brand is seen and remembered.
‘Versatility,’ the gift that FBI brings to the concrete world, is also what sets FLOORmaps apart. With a quick and easy application process, these stencils save the client both time and money. From custom logo designs to basic brick and stone patterns to truly complex geometric patterns, FLOORmaps provides absolutely everything. They even offer artistic designs, such as medallions and borders, which means that no matter what the design goal of a company may be – and no matter whether the project is big or small – FLOORmaps has the decorative concrete stencil designs that have become a ‘must have’ in the industry.
As work came together and Fractal Based Innovations began to grow, this marketing management design firm has expanded. From handling graphics, web, industrial and stencil production of all types, FBI is a place of pure and utter talent. And the talent that is victorious when it comes to working for FBI receives privileges, to say the least. Working in a Geodesic Dome, receiving great benefits, paid time off, and so on – this company allows visionaries the chance to no longer worry about the ‘struggle’ – just reap the rewards.
Currently, it is the industry of concrete that is getting the ‘gifts’ that FBI brings to the table. From design work to advertising, stencil production, marketing, and eventually CNC, this FBI can make a company or brand into a true ‘star,’ increasing their profits.
In addition, FBI continues to always look toward the future and the new ideas that are needed in this world. Everyone who works for FBI will be required to have at least two skill sets, with all employees learning stencils and installation in order to cover all areas and to help a ‘team’ member when the going gets busy. FLOORmaps will also be housed within FBI, working side-by-side for the client’s needs.
Versatility is key, and every facet of this enterprise from innovation to revenue to employees (not to mention the beer and bananas that will most definitely be a beneficial perk to one and all), makes Fractal Based Innovations the ‘gem’ that every client needs on their side.
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