Coca-Cola and Pepsi Agree to Target Factory Water Efficiency

According to GlobalAtlanta.com, Coca-Cola Co. joined rival soda maker Pepsi Co. in agreeing to set targets on factory water efficiency and has pledged $3.5 million towards sustainability efforts.

Coke’s $3.5 million will be set aside for its sustainability efforts in Africa through the United States Water Partnership, a public-private partnership designed to address water challenges around the globe announced by U.S. Secretary of State Hillary Rodham Clinton in March.

“Access to safe water is essential for our company and our world,” said Bea Perez, Coke’s chief sustainability officer, in a news release. “The sustainability of water resources is a top priority at The Coca-Cola Company.”

Additionally, Coke says that it has set a goal to substantially limit its environmental impact by 2020.

“In North America alone, we have helped place more than 150,000 recycle bins into the market since 2008 to increase recovery of our packaging,” Sarah Cannon, a spokesperson for Coke, told GlobalAtlanta.

“In Georgia, we have placed more than 20,000 bins throughout public venues and in homes through the city of Atlanta’s curbside recycling program.

“We don’t want our hometown to be filled with trash, either,” she added.

Source: Global Atlanta